The Personal Computer followed by the Internet created previously unimaginable new channels for commerce. Today’s new frontier is being driven by mobile phones.
Consumers are using their mobile phones to surf the internet, check bank balances and to make purchases. This new channel is called m-Commerce and though the sector is still in its infancy it is growing at an unprecedented rate.
According to IDC and Jupiter Media Metrix, US m-Commerce revenues climbed from $127 million in 2001 to over $58 billion in 2007. The progression of m-Commerce revenue charts out exponentially.